{"id":738,"date":"2023-01-31T10:11:16","date_gmt":"2023-01-31T13:11:16","guid":{"rendered":"https:\/\/anamacedoatelie.com.br\/home\/clientes\/leads-2\/"},"modified":"2026-03-11T19:20:36","modified_gmt":"2026-03-11T22:20:36","slug":"gatti","status":"publish","type":"page","link":"https:\/\/anamacedoatelie.com.br\/home\/clientes\/gatti\/","title":{"rendered":"Grupo Gatti"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center\">Estrat\u00e9gia e Gest\u00e3o de Presen\u00e7a Digital<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Projetos digitais gerenciados pela <strong>Ana Macedo Atelie<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/13.png\" alt=\"\" class=\"wp-image-652\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Atua\u00e7\u00e3o na gest\u00e3o estrat\u00e9gica de m\u00eddias digitais para clientes atendidos pelo <strong>Grupo Gatti<\/strong>, com foco no planejamento de conte\u00fado, organiza\u00e7\u00e3o da comunica\u00e7\u00e3o digital e acompanhamento de resultados das a\u00e7\u00f5es de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empresa:<\/strong><br>Grupo Gatti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Per\u00edodo de atua\u00e7\u00e3o:<\/strong><br>Outubro de 2021 \u2013 Fevereiro de 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Canais digitais trabalhados:<\/strong><br>Site, Facebook, Instagram, YouTube, WhatsApp e LinkedIn.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Contexto do Projeto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante o per\u00edodo de atua\u00e7\u00e3o no Grupo Gatti, participei da gest\u00e3o e desenvolvimento da presen\u00e7a digital de diferentes clientes da empresa, contribuindo com estrat\u00e9gias de conte\u00fado, organiza\u00e7\u00e3o das redes sociais e monitoramento do desempenho das a\u00e7\u00f5es de marketing digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho envolveu an\u00e1lise de mercado, planejamento estrat\u00e9gico de comunica\u00e7\u00e3o e produ\u00e7\u00e3o de conte\u00fados alinhados ao posicionamento de cada cliente.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" data-id=\"739\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/1-6.png\" alt=\"\" class=\"wp-image-739\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" data-id=\"740\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/2-5.png\" alt=\"\" class=\"wp-image-740\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" data-id=\"741\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/3-5.png\" alt=\"\" class=\"wp-image-741\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" data-id=\"742\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/4-6.png\" alt=\"\" class=\"wp-image-742\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" data-id=\"744\" src=\"https:\/\/anamacedoatelie.com.br\/home\/wp-content\/uploads\/2023\/01\/5-6.png\" alt=\"\" class=\"wp-image-744\"\/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Principais Atividades Desenvolvidas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planejamento Estrat\u00e9gico<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Pesquisa de mercado e an\u00e1lise de concorr\u00eancia<br>\u2022 Estudo de comportamento do p\u00fablico e an\u00e1lise de tend\u00eancias<br>\u2022 Cria\u00e7\u00e3o da linha editorial para os canais digitais<br>\u2022 Estrutura\u00e7\u00e3o de cronogramas estrat\u00e9gicos de conte\u00fado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gest\u00e3o de Conte\u00fado e Redes Sociais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Produ\u00e7\u00e3o de conte\u00fados para redes sociais<br>\u2022 Programa\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fados nos canais digitais<br>\u2022 Atualiza\u00e7\u00e3o de feed, stories e informa\u00e7\u00f5es dos perfis<br>\u2022 Monitoramento das p\u00e1ginas e acompanhamento da intera\u00e7\u00e3o com o p\u00fablico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coordena\u00e7\u00e3o de Cria\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Alinhamento estrat\u00e9gico das pe\u00e7as gr\u00e1ficas com a equipe de design<br>\u2022 Revis\u00e3o e valida\u00e7\u00e3o de criativos para garantir coer\u00eancia com a estrat\u00e9gia de comunica\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An\u00e1lise e Monitoramento<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 An\u00e1lise de desempenho das a\u00e7\u00f5es de marketing digital<br>\u2022 Acompanhamento de resultados das publica\u00e7\u00f5es<br>\u2022 Elabora\u00e7\u00e3o de relat\u00f3rios de desempenho e tend\u00eancias de mercado<br>\u2022 An\u00e1lise estrat\u00e9gica das redes sociais dos clientes<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Gest\u00e3o e Colabora\u00e7\u00e3o em Equipe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Participa\u00e7\u00e3o em reuni\u00f5es com equipe de atendimento e relacionamento com clientes<br>\u2022 Participa\u00e7\u00e3o em reuni\u00f5es internas e sess\u00f5es de brainstorming para desenvolvimento de estrat\u00e9gias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia e Gest\u00e3o de Presen\u00e7a Digital Projetos digitais gerenciados pela Ana Macedo Atelie Atua\u00e7\u00e3o na gest\u00e3o estrat\u00e9gica de m\u00eddias digitais para clientes atendidos pelo Grupo Gatti, com foco no planejamento de conte\u00fado, organiza\u00e7\u00e3o da comunica\u00e7\u00e3o digital e acompanhamento de resultados das a\u00e7\u00f5es de marketing. Empresa:Grupo Gatti Per\u00edodo de atua\u00e7\u00e3o:Outubro de 2021 \u2013 Fevereiro de 2022 Canais digitais trabalhados:Site, Facebook, Instagram, YouTube, WhatsApp e LinkedIn. Contexto&hellip; <\/p>\n","protected":false},"author":1,"featured_media":739,"parent":24,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-738","page","type-page","status-publish","has-post-thumbnail","hentry","clearfix"],"_links":{"self":[{"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/pages\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":4,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/pages\/738\/revisions"}],"predecessor-version":[{"id":929,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/pages\/738\/revisions\/929"}],"up":[{"embeddable":true,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/pages\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/anamacedoatelie.com.br\/home\/wp-json\/wp\/v2\/media?parent=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}